Jan 18, 2011

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How to Find Your Ideal Clients in Droves

The quickest way to start building a list of potential clients is to find someone who’s already reaching your target market.

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Jan 14, 2011

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Know Your Prospect – How to Attract Cappuccino Clients in a Medium Roast World

One of the biggest complaints I hear as a Prospect Profiler is, “I wish I could draw in contacts who can afford me. Everyone I talk to is down to their last dime.” There are a couple of reasons for this phenomenon. Some of it is real and some of it is perceived. I like to live in the real world, so let’s begin with the perceived element.

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Nov 3, 2010

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Leaping Into Solo Business With Elance As My Net

Some years ago, one month after moving to a new city for the job, I got laid off. Cost-saving strategies at the Fortune 500 firm I worked for had taken hold that pretty much axed any kind of marketing function in my business unit. So there I was, new to town and with no network. The idea of going out on my own didn’t seem workable, so I sent out resumes and started interviewing.

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