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Finding and Keeping Perspective in Your Solo Business
It’s really easy to lose perspective as a solo business owner. There is so much to attend to, the to do list never gets shorter, and sometimes it seems like the hurrieder we go, the behinder we get.
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Big O Pitfall #3 For Solo Business – Overcommitting
I have already talked about Big O #1 (overspending) and Big O #2 (overplanning), two of the “O’s” that slow down progress in our solo businesses. Big O #3 is more internal, more about how we engage with ourselves. This one is OVERCOMMITTING.
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Solo Business Brand Advice: Simple Steps to Creating Your Marketing Map
Solo professionals are like big businesses when it comes to the need for a solid marketing strategy. The distinctive thing about solopreneurs, however, is that you get to be the head decision maker for every part of the business. That means it is all the more important to take your strategies from complex to simple whenever possible.
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Big Pitfall #1 For Solo Businesses – Overspending
OVERSPENDING. It’s a pitfall that every one of us has to experience to understand…but hopefully after you’ve read what I have to say here, you will only have to go through it once and no more.
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Attitude Management For the Solo Business Owner
Let’s face reality: As you progress in your solo business, you will have days when your attitude just stinks! Perhaps a project goes wrong or you didn’t receive the late payment your client PROMISED to send, or you just woke up on the wrong side of the bed. Whatever the reason for a stinky attitude, you will have to find a way to manage it.
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Your Business Foundation – Where the Right Results Start
As a solo business owner, you are like one of those specialty performers: A plate spinner keeping a whole row of dishes on sticks whirling like tops. You get lots of things in motion at the same time, and then spend a lot of time and energy making sure everything keeps spinning.
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Starting Out in Your Solo Business – Generating Prospects
To do the work, you’ve got to have the work. How and where does a beginning solopreneur find the projects that build a healthy business? The easy and not very useful answer is “wherever you can get it.” A slightly more useful answer is that the only limit to sources for work is your own imagination. To spur you on to think of ways you can pull in projects, here are some ideas for securing your first chunk of business:
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Are You Wondering If You Should Go Solo?
“Trish, I am working a corporate job and am absolutely certain that I can be successful in my own business. I want to quit the job so that I can focus all my time and energy on starting the business. What do you recommend?”
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Setting Client Expectations in Your Solo Business
There will be points in your business when you need to get revenues kicked into the next gear. It could be in the beginning, when you are working to establish yourself and get a track record you can demonstrate. It could be at a growth point, where you are launching new offerings or shifting company direction. Or it could be during an economic downturn, when the buying behaviors of your target market shrink significantly.
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FUD and the Solo Business Owner
A very big obstacle to solo business success is the FUD factor-fear, uncertainty, and doubt. Can I really do this? There’s so much I don’t know. What can I do to get traction? With few exceptions, those of us who step out into the solo business world have a hitch in our self-confidence for one reason or another. It is natural for us to look for ways to fix that kind of hitch by getting expert advice in one form or another.
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