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Finding and Keeping Perspective in Your Solo Business
It’s really easy to lose perspective as a solo business owner. There is so much to attend to, the to do list never gets shorter, and sometimes it seems like the hurrieder we go, the behinder we get.
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FUD and the Solo Business Owner
A very big obstacle to solo business success is the FUD factor-fear, uncertainty, and doubt. Can I really do this? There’s so much I don’t know. What can I do to get traction? With few exceptions, those of us who step out into the solo business world have a hitch in our self-confidence for one reason or another. It is natural for us to look for ways to fix that kind of hitch by getting expert advice in one form or another.
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YOU – The Brand
The most effective brand you have, whether you know it or not, is…YOU.
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Setting Your Rate As a Solo Business Owner
How to set your rate in your business? Is it just a number you grab from the air? No. The amount you charge should account for:
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Remembering How to Relax
As a solo business owner, in spite of your best efforts you may find that you can’t stop working. You may have forgotten how to relax or feel guilty for taking time away from your business. It is important to remember that you chose your business so that you would have freedom to earn a living and enjoy your life. In neglecting your life, you are negating many of the reasons that you took on the risk of becoming a solo business owner.
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