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Freedom and Independence For Wellness Professionals and Holistic Business Owners
“Nothing could be worse than the fear that one had given up too soon, and left one unexpended effort that might have saved the world.” – Jane Adams
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Solo Business Brand Advice: Simple Steps to Creating Your Marketing Map
Solo professionals are like big businesses when it comes to the need for a solid marketing strategy. The distinctive thing about solopreneurs, however, is that you get to be the head decision maker for every part of the business. That means it is all the more important to take your strategies from complex to simple whenever possible.
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Don’t Let Discounts Take You Out Of The Game
It is “good business” to always be promoting — always marketing your practice.
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Keeping in Touch Is More Important Than You Think
With just 4% of people willing to do business with you the very first time they hear about you, keeping in touch with your prospects is more important than ever. The other 96% will do business with you only when trust has been established.
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Do You Know Your Leads to Sales Ratio?
When you review your business successes and misses at the end of the month, end of the year, or as tax time approaches, be sure to review your Sales to Leads Ratio.
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Marketing – What is a Strategy For Connecting With My Perfect Prospects?
Creating a system for connecting with your perfect prospects is easier than you might thing. Once you know who your perfect prospects are, you are well on your way because now you have insight into how they think, what they truly want, and how to communicate with them.
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Your Business Foundation – Where the Right Results Start
As a solo business owner, you are like one of those specialty performers: A plate spinner keeping a whole row of dishes on sticks whirling like tops. You get lots of things in motion at the same time, and then spend a lot of time and energy making sure everything keeps spinning.
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Be Yourself – Marketing For Wellness Professionals & Holistic Entrepreneurs
Have you heard of “Be Yourself Marketing?” Probably not, since I just invented the term!, but surely you have seen it in action and know what I mean. It all comes down to being yourself as you share your work and message with the world. As a wellness professional, remaining authentic in your work is undoubtedly really important to you. You’re probably drawn to other “be yourselfers” who exemplify this easy-going, loving, authentic way of sharing who they are and seamlessly blending it with what they do for a living.
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Have a Silent Salesperson Working for You
So often we hear and read about our web sites being silent salespeople, always at the ready to tell visitors about our companies. Well, web sites aren’t our only silent salespeople. In fact, there is one that has been around for decades. It’s inexpensive and can be responsible for many people visiting your web site and/or doing business with you.
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5 Myths About Solo Business Ownership
More and more of us are going solo in the business world. Whatever our motive-loss of employment, escape from the corporate cubicle, or the desire to be home for the kids-it takes a lot of courage and a lot of learning to build the company we envision when we first set out. It also takes busting some myths along the way.
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